Introduction to Digital Marketing

Module Info & Overview

What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.

  • Principles of Digital Marketing
  • Digital Research
  • Developing Objectives
  • Cultural Research
  • Connecting with the Customer
  • Website Optimization
  • Search Engine optimization
  • Email Marketing
  • Video Advertising and mant more

This is a 6 Weeks course. NB. Necessary class links for time table will be sent out after course payment.